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Port Washington, NY (PRWEB) February 6, 2012
The most-watched TV show live from the Super Bowl XLVI, smartphones has not met expectations as a companion to the second screen to view the experience football, according to leading market research NPD Groups The SmartMeter * Connected Intelligence, which tracks consumer usage of smart phone applications, websites, communications and content services.
Football
applications, such as ESPN and the NFL, has shown a downward trend compared to the playoffs two weeks ago. By contrast, NFL.com showed a significant increase in traffic once again challenge the common request that applications are beginning to dominate the market at the expense of the banda. Notably, none of the Giants or the Patriots applications have shown significant use during the game and not the applications in high-level sports on Sunday.
Although applications
global smartphone market do not meet too ambitious hopes of many, the use of both applications and Web sites still show a significant dependence on the smartphone as a second display, said Linda Barrabee, Director of Research, National Development Plan Connected Intelligence. But it is clear that these applications have a long way to go to become an invaluable part of the experience of the Super Bowl.
Consumers rely on their smartphones to facilitate access to information related to gambling. This was marked by an increase in searches Bowl NFL / Super related Google properties, representing 6.4 percent of all searches on game day, and up to almost 4 times since Sunday two before.
Advertisers only
better
While football-related
application experience was a mixed bag for the success of Super Bowl advertisers more successful.
The soloists were clear
for advertisers and game-time applications Chevy Shazam, Barrabee said. Both had strong ad placements relatively early in the game, and most importantly, both experienced a strong tie-ins for permanent fun to help them promote their use. Shazams users use smartphones in the Super Bowl Sunday, for example, was more than the combined use of the application of the two previous Sundays.
Sites also saw a spike in traffic smartphone. The main highlights are Samsung, Cars.com, GoDaddy and Volkswagen. Again, we note that the GoDaddy site exceeded the Companys application promoted, although the margin is relatively small between the two.
general, the use of smart phones is in the right direction and use during these key events is increasing. However, content providers have to work hard to build compelling solutions that actually address the needs of consumers in a multi-screen, Barrabee said. The most convincing example of the power of the smartphone does not come from the use of the application or website, but thousands of smart phones that provided a backdrop to the question of half an hour by Madonna.
* The National Development Plan
SmartMeter Connected Intelligence is an application that runs on Android and BlackBerry based on a consumer panel of opt-in. The track data SmartMeter consumption and use of the function and content. This includes the use of Web and application in 23 categories, including research, social, commercial, banking, games, navigation, health, music and video.
About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight into the rapidly changing environment of online consumers. The service focuses on three basic components connected market: the device, the broadband access that provides connectivity and content that drives consumer behavior. These three pillars of the ecosystem are connected analyzed through an examination of what is available, adopted, and consumed by the client as well as examining how the market will evolve over time and different suppliers can do to position better in this changing market. For more information: http://www.connected-intelligence.com. Connected Intelligence Follow us on Twitter:. @ Npdci
About
NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions in global markets, national and local. NPD helps our clients identify new business opportunities and product development, marketing, sales guide, merchandising and other functions. Information is available for the following industries: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games and wireless technology. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter:. Y @ @ npdtech npdgroup
For more information:
Sarah Bogaty
+1 516 625 2357
sarah.bogaty (a) National Development Plan (dot) com
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